Pop-Ups will highlight dedicated challenges focused on participating brands’ campaign themes, garments from their latest collections, and special rewards for players who complete all of the branded challenges. “Through working with Tilting Point and Brandible, I truly believe this collaboration on FashionVerse marks an exciting milestone in the convergence of fashion and gaming.”įashionVerse will feature an ongoing series of two-week virtual “Pop-Ups” with major fashion entertainment, art and beauty brands to be revealed in the weeks following launch, allowing players to interact with the modern fashion universe through their own lens as they virtually style their models and set designs. Given how many people engage with fashion through their phones, I thought there has to be a way to bring everyone together into one community, providing a more immersive experience,” said Hilfiger. “It’s been a life goal of mine to make fashion more accessible. Players can share their creations, vote on other sylists’ scenes, comment on favorite looks, win rewards and unlock new clothing styles, all while discovering the latest trends from real-world fashion brands using the latest AI technology. In FashionVerse, players take on design challenges to create perfectly curated fashion sets in Stylist mode or mood boards in Trendsetter mode. Tommy Hilfiger's Hilfiger Ventures Teams Up for Interactive Fashion Mobile Game
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